Posts In Category

Design Basics

Golden Ratio in Design
Design Basics

How to apply the Golden Ratio in Design The quickest way to apply the golden ratio in design is using the rule of thirds, dividing an area into equal thirds both vertically and horizontally, the intersection of the lines will provide a natural focal point for the shape. Photographers are

Read More
text-readability
Design BasicsTypography

What is readability? Reading any text shouldn’t require any extra effort from the reader beyond being able to actually read; words and sentences should be immediately comprehensible. Readability then is the ease with which a reader can understand a written text. The total sum of elements within a given piece of

Read More
World For all Campaign Posters
Design Basics

The negative space is the area around the object that defines it. In an image composed of negative space, the different visual elements do not make up a single object, but the image is divided into sections. Is the space around and between the subject(s) of an image. The most

Read More
sketching
Design Basics

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

Read More
The Design Process
Design Basics

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First

Read More
Rhythm and Proportion
Design Basics

The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between

Read More
figure form contrast
Design Basics

The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape

Read More