In movies the best special effects are the ones you can’t detect, in photomontage applies the same. How many times we look at a montage and instinctively we detect there is something wrong; the subject clearly looks superimposed. There is a very simple rule that applies in every image and it

When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we  had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.

Something that took me a lot to understand in my early years as a designer is that the customer is not the enemy. At first glance this seems quit obvious but not really for the Designer: The client is not the enemy. In one of my first jobs I was assigned a

Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business and the best way to do it is involving the client in the design process. Let’s face it, nobody likes to be alone in the dark, we want to be

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First