When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on.

Actually the process was becoming craftsmanship. Most times these designs were used for print media, magazines, brochure, etc.

In that same year 1990 was released the first version of Photoshop, and Tim Berners-Lee developed the World Wide Web, along with HTML and the concept of the addresses for web pages.

That’s why many of the courses were focused on the freehand drawing: human figure, sketching, etc. and maybe a PageMaker course.

We were accustomed to a different pace in the creative process where the sketch was of great importance because it is where we developed the whole concept and idea of the graphics. Once approved the idea or concept we worked on putting it together.

The revolution in computers and desktop publishing has been wonderful, as designers we can do things now that 20 years ago we had not even thought of. The computers and design software are tools that have enabled us to grow as professionals.

Yet today more than before the sketch should have a great importance, since we can play and analyze an idea, develop a concept before translate it to the computer. Interact with our customers and raise the structure and form of design.

Sadly most of the designers (myself included) not always sketches and pass directly to work on the monitor. We started to make unlimited changes in the design and also allow the client to make unlimited changes without landing a concrete idea and develop the best graphic solution.

The best designs I’ve done always start with a clear outline, and a certain time spent on developing the best graphics solution, variations in paper that let me interact with my client to get the central message of his product or service.

Therefore our design process should always be:

1. Client interview, information gathering: This point is vital to understand the product or service from our customer.

2. Development of Brief

3. Sketching: In this process we  brainstorm on paper, that is where we dream

4. Customer feedback: choose the best ideas or sketches to review with the client

5. Review the sketch: With the comments of our clients refine our sketch.

6. Translation to digital media, development: This step will convert our sketch a design using the required tools.

This process has the advantage that we can understand perfectly the message our client wants to communicate, we can play, feedback and lands a clear idea.

External resources

Principles of design Series:

Our series analyzing the principles of design:

Principles of Design

Previous post

The Design Process

Next post

Happy Clients; Keep Your Client Up-To-Date, Involve the client

The Author

Javier Cantero

Javier Cantero